Overview

Future Ad Brazil provides the forum for media companies, brands, agencies, and tech suppliers to discover trends, tactics and technologies.

Future Ad Brazil is the first annual conference that gathers high-level executives of the leading media companies, brands, agencies, and technology suppliers to debate on new advertising technologies and the future of TV and video advertising in São Paulo.

A tech revolution is coming to advertising. Join a day of exclusive networking activities, avant-garde panel discussions and one on one sessions with key executives to gain insights into addressable and targeted advertising, the programmatic model, cross-screen measurement, unified campaign management, real-time optimization, analytics and big data. Learn how this emerging trend is building one-on-one relationships with the audience

The conference is organized by Dataxis, global firm specializing in the delivery of detailed market research, high quality events, and powerful media covering the TV and Telecom industries in more than 200 countries. Dataxis has offices in Europe, Latin America and Africa.

Topics

Advanced advertising

• The impact of analytics and big data
• Addressable & targeted advertising
• The programmatic model: automated buying y data-driven targeting
• Key future tech that will change advertising

New TV and multiscreen advertising

• Cross-screen measurement
• Challenges and opportunities of the OTT boom
• Unified campaign management
• Real-time optimization